A suite of idents is a small group of different idents that all have the same/similar theme which links together (this help create brand identity). When a TV channel decides to create a new ident, they don't just make one, they make a suite. Having a suite of idents instead of just one ident provides different variety and interest for the audience, it will help them to appeal their channel's target audience and entertain the viewers to stay on their channel.
MTV Classic's Suite of Idents:
What is the theme of the suite?
The theme of this MTV Classic's suite of idents is a mixture of animated, futuristic, innovative and retro theme. This show that the channel have a mixture of old-fashion and future/present music. The mp3 stereo and the boombox represent old school/retro and the robot and the video-game cyberspace world represent future.
How/why the theme appeals to the viewers?
The theme appeal to the viewer by creating a nostalgic/evocative tone for the audience, you could see retro/old-fashioned objects such as CD, boombox, dance outfit and MP3 stereo player which could bring nostalgic feeling to the audience. As the channel aims to broadcast all of MTV’s shows and music videos from the last 35 years, the retro-theme seems a perfect fit. The ident suite is creative as it takes the audience from the past to the future by making outdated items become alive and futuristic, this give subtle hints that the channel will be playing old and new music. At 0:25, the third ident was very colourful and creative and also dramatic. There was some 3D shapes flying about in the room like the character is playing in a video-game/cyberspace world. That ident could suggested that the channel is for young people because of the technology and gaming theme and the electronic music was being used.
Explain whether, how and why the idents are information-led or entertainment led?
What does the suite convey about the channel's Brand Identity?
How they have used the same theme in different ways to create Brand Loyalty?
This suite of idents is mainly all entertainment-led but there's slight information-led, the idents were fast-paced with the beat music as their audio, their idents reflect their music programme they broadcast on their channel. There was no information-led as there was no voiceover or text that inform the audience on what coming up next, although the type of the genre that's shown in some of the ident could be subtle hints on what type of genre music programme is coming up next. For example, in the first ident the guy was playing the electric guitar (futuristic) and is wearing a rockstar outfit which both connotes "Rock" music, so when this ident is shown it could mean Rock music genre programme is coming next after the ident. They made their idents interesting and to appeal their channel's target audience and entertain them.
How they have used the same theme in different ways to create Brand Loyalty?
This suite of ident is connecting to the older audience by bringing out the youth in them. Their brand identity is bringing thing alive and retro. Their idents were bringing outdated items alive which seems very futuristic, lively and energetic and also dramatic. As they kept the same theme (which is retro) and also their logo were shown in the middle of the screen at the end of each ident throughout the suite of ident, this creates brand loyalty. The MTV Classic's idents helps to endorse the brand of the channel by allowing the audience/viewers to become familiar with the logo and the style of the channel.
How effective the design of the suite is in communicating Visual information to a non-visual audience, appealing to a target audience; and the audience appreciating of desired tone?
I felt the design of this suite idents was very effective, it appeal to the channel's target audience in a satisfying and convincing form to make the audience stay on the channel longer and not be put off by it. Some of the ident in this suite reflect that this TV channel airs music genre programmes. They has all kind of retro/outdated items in different ident which then turn futuristic which gives us lively and energetic tone. Having a suite of ident provides variety and interest for the audience.
How effective the design of the suite is (Typography, Pace, Density of Information, Brand Identity)
The pace was very fast especially with the beat music which is effective because the sound goes really well with the visuals on screen. It uses a fast pace to keep people interested in the ident and to draw them in. The idents was very creative and interesting because its doing what its supposed to which is brand the channel and maintain their audience interest. They also kept their same logo in the middle of the screen through this suite of Ident at the end of each ident. There wasn't really information on the screen except their logo to inform the viewers what channel they're on, the purpose of the idents was entertain to the viewers to stay on their channel and to brand the channel.
Duration of each ident lasts?
They usually last around 12 seconds each ident.
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