https://www.tiki-toki.com/timeline/entry/762811/History-of-Idents-Disney-Channel/
Rest of the class:
(Sky 1)
(Sky Sports)
(MTV)
(BBC 3)
(Film 4)
(Channel 5)
(E4)
(Nickelodeon)
(ITV):
Tuesday, 31 January 2017
Task 1A: Timeline
Eunice & Calvin (Disney Channel):
https://www.tiki-toki.com/timeline/entry/762811/History-of-Idents-Disney-Channel/
Rest of the class:
(Sky 1)
https://www.tiki-toki.com/timeline/entry/762811/History-of-Idents-Disney-Channel/
Rest of the class:
(Sky 1)
Task 3A
We have decided to re-brand Kiss FM and we will be aiming to re-brand the channel with the theme of dance and rhythm because we feel that it relates to the channel's identity which is known for playing popular music and possibly broaden their audience as we plan to appeal it to kids aged 12-15 .We will be doing this because we have a space in the market for it. Our theme is Rhythm and Dance.
KISS Ident 1: Roopa
This ident include a boy listening to music with his headphones, as he like listening to music he doesen't like anyone interrupting him while listening to his music.Then it cut to the Kiss logo with music playing.
KISS Ident 2: Maya
This ident include two people dancing to music with their headphones on, you could hear a voiceover which introduces what's coming up next (scheduling). While the actors was dancing, the logo appeared in the bottom right corner. Then it cut to the logo with some visual effects to make it look creative and to stands out.
KISS Ident 3: Calvin
This ident include a dance battle between children, which fit our theme Rhythm and Dance. Kiss logo is then shown at the end.
KISS Ident 4: Shanee
This ident is animated and doesn't fit with our theme or brand loyalty because it doesn't look like it was created for music channel.
Continuity of Design - For our suite of Idents, our continuity of design was not very strong as our theme and tone was not consistence throughout our suite of idents. When creating an suite of ident, you need to consider the continuity which means that the same theme is used within the suite because this allows for the audience to understand that is a basically a group of ident that have been created for the purpose of re branding the channel.
Theme - Our theme is rhythm and dance but it wasn't consistent throughout the suite of Ident as the theme and tone did not come across strongly.
Brand Identity - Our brand identity is the logo and the colour purple that was shown in two idents. We have really not created any brand loyalty because the idents are very different, for example, the first and third idents are dancing, the second ident is about comfort and self control and the fourth ident is an animation ident.
Appeal to Target Audience - I think it would not appeal to the target audience as it is not consistent throughout the suite of Ident as the theme and tone did not come across strongly. We couldn't appeal to the audience in our suite of ident because it didn't have a theme and brand identify which would make the audience confused because it needs to be clear and be able to convey a message to an non visual audience.
We have not used the same colour because we had not discussed in this detail before we made these idents because we made it as individual then came together in the group. If we had used the same colours, it would create continuity which means the same theme because you can't tell that this is a suite of ident when you watch them all together. When you watch the first and third ident,you can understand that they are the same theme and same tone.
KISS Ident 1: Roopa
This ident include a boy listening to music with his headphones, as he like listening to music he doesen't like anyone interrupting him while listening to his music.Then it cut to the Kiss logo with music playing.
KISS Ident 2: Maya
This ident include two people dancing to music with their headphones on, you could hear a voiceover which introduces what's coming up next (scheduling). While the actors was dancing, the logo appeared in the bottom right corner. Then it cut to the logo with some visual effects to make it look creative and to stands out.
KISS Ident 3: Calvin
This ident include a dance battle between children, which fit our theme Rhythm and Dance. Kiss logo is then shown at the end.
KISS Ident 4: Shanee
This ident is animated and doesn't fit with our theme or brand loyalty because it doesn't look like it was created for music channel.
Continuity of Design - For our suite of Idents, our continuity of design was not very strong as our theme and tone was not consistence throughout our suite of idents. When creating an suite of ident, you need to consider the continuity which means that the same theme is used within the suite because this allows for the audience to understand that is a basically a group of ident that have been created for the purpose of re branding the channel.
Theme - Our theme is rhythm and dance but it wasn't consistent throughout the suite of Ident as the theme and tone did not come across strongly.
Brand Identity - Our brand identity is the logo and the colour purple that was shown in two idents. We have really not created any brand loyalty because the idents are very different, for example, the first and third idents are dancing, the second ident is about comfort and self control and the fourth ident is an animation ident.
Appeal to Target Audience - I think it would not appeal to the target audience as it is not consistent throughout the suite of Ident as the theme and tone did not come across strongly. We couldn't appeal to the audience in our suite of ident because it didn't have a theme and brand identify which would make the audience confused because it needs to be clear and be able to convey a message to an non visual audience.
Wednesday, 25 January 2017
Task 1B: Report on Design & Purposes
What is Ident?
An ident is a moving image or logo that represent a brand which usually shown before and after a TV show or film. They usually last 5 to 30 seconds long. It basically a short video/visual image that TV channels use to identify themselves. Ident must include the channel's logo otherwise people would not know what channel it is and it won 't be considered as ident.
The purpose of an ident is to promote the TV channel's brand. As there are many different TV channels, you will want your channel to stand out from the rest (competitors), it'll help give your channel personality. Another purpose of Ident is to provide information to the audience/viewers about the channel, for example, it tells you what genre the programme are on that channel, they are used as fillers to tell what coming up next etc. It also give the audience/viewers some kind of announcement on whether they are on the right or wrong channel etc.
Creating an exciting ident is a way for the TV channels to create bigger audience and increase their viewing figures. For example, if somebody don't usually watch that channel, their ident could grab the attention of their new potential viewers.
Disney Channel:
The main purpose of this ident is to inform the target audience with what going to be shown in the summer which make it a seasonal ident/segmentation.
The voiceover tell the audience of what programmes what are coming up soon etc. The voiceover will help influence the audience to watch the programmes by announcing the times and dates of the programmes, this keep the audience aware of the scheduling which can help advertise the channel and the programmes more.
They have use bright colours such as yellow, green and blue as it attracts the audiences attention more. The colour yellow symbolize joy and happiness. The age range of the audience would be between 6 - 12 with both genders. This ident also features the iconic Disney mickey logo which is internationally recognised. Most children and adults all over the world would recognize the Disney logo. This create brand loyalty as they also use their popular characters to introduce what coming next/soon, this helps the younger fans to identify with the channel.
This is both information-led and entertainment-led as they're informing their target audience with what is coming on soon and also entertaining the audience by possibly showing their favorite/most known characters to introduce it. They presented "Funny Friday" which showed that these upcoming episodes will be shown on Friday which linked scheduling, it's telling you to come to this channel in order to watch these new episodes on Friday.
Film 4:
This ident show an hotel's corridor, then it's start to strip down each floor quite fast, it also show the Film4 logo being created. This ident could attract the viewers because it's mysterious as you don't know what is going to happen at the end, this would make more people to stay and watch to see the final outcome. The time this ident lasted was 30 seconds, it was like a mini-movie. As this ident gives an action/thriller sort of scene, you could tell the target audience would be for mainly young adults and above (16+). There is no scheduling in this ident as it doesn't tell what is coming up next or what is coming to the channel soon unlike the Disney Channel's ident example, The tempo is fast pace which fit with the fast movement.
The purpose of this ident is Channel's Identity and Branding. An ident must include the channel's logo otherwise people would not know what channel it is and it would not be considered as an ident. An ident is a moving image or logo that represent a brand which usually shown before a TV show or film. They usually last 10 to 30 seconds long. This ident provide information to the audience/viewers about Film 4, Film 4 usually have themed nights where a number of films focus on one genre so when this ident is shown before a programme, the programme coming next is likely to be thriller or action etc. You could tell it's thriller or also horror (less likely) because of the music in the background and the colour of the logo. The colour of the logo is red which is the colour of fire and blood, this colour red symbolize danger as you can see the fire suddenly comes out of nowhere. I would say this ident is entertainment-led because it grabbed the audience's attention however the ident can give the information of the genre of film that is coming up next.
Channel 4:
This ident is an example of high density of information. Density of Information is the amount of information within an TV channel's ident, things such as programme time/dates etc. It means how much information is given during the ident. It help the viewers to learn about the channel when the ident is being shown which informs the viewer about what the channel has to offer. Throughout this 44 seconds ident, there was a lot of different bright and lively colours, the visuals and sound helped create a mysterious tone. The tempo is between slow and medium, we could see the ident is set in the street in Tokyo, Japan as we could see Japanese writing throughout the ident.
At 0:15 it start to reveal the logo of the TV channel as you'll see levitating objects (Channel 4) although you may start to realize it is forming a logo at 0:30, the logo is fully revealed at 0:35 as you'll see the iconic recognisable logo '4' which is the brand for Channel 4.
As the Channel 4's Tokyo ident is set in a night time, that information indicates of what time of day it is as this ident is intended to be used at a particular time of day which linked to information-led. This ident only broadcast in the evenings, so this help the audience know what time of programme is shown at certain times of the day. This ident also suggest that this British TV channel broadcasts multinational cultural shows as this ident is set in Tokyo, Japan. This allow Channel 4 appeal to more target audience in the world.
Due to watershed, there are strict rules about what can be shown on TV before the 9pm in order to protect children from harmful material, this ident could suggest that they're warning the audience about the programmes they're about to show as they could contain violence, strong language, sexual scenes etc. Although the target audience for this ident could be for all ages as adults and children may find this ident fun and entertaining because of the creative ideas was used, this also linked to entertainment-led.
BBC 3:
When TV channels want to create a new look, they might want to change their logo, name etc. There many reasons why they may want to re-brand, maybe they want to appeal to certain target audience or keep up with the time period etc. If there is a change in the branding, identity or even the types of programmes a specific television channel shows, idents can be used to symbolise a change in such things to the audience because idents can be reasonably quickly made to represent the new identity. For example, In January 2016, BBC Three rebranded themselves as the television channel moved to online.
The BBC One's logo is positioned in the middle of the screen to grab the attention of the audience. It also positioned in the middle to remind the audience of the channel they are on and what they're about to watch. You'll noticed the colour red which is BBC 1's branding, the colour red was used as a banner and confetti to represent BBC 1, you'll also noticed the banners formed a circle which link to BBC very first ident. As circle/globe was the main theme of the BBC's idents, the circle is a link to the classic globe icon used since 1963. They are a part of the channel's heritage, as well as the symbol of unity, in the way the channel brings people together.
An ident is a moving image or logo that represent a brand which usually shown before and after a TV show or film. They usually last 5 to 30 seconds long. It basically a short video/visual image that TV channels use to identify themselves. Ident must include the channel's logo otherwise people would not know what channel it is and it won 't be considered as ident.
The purpose of an ident is to promote the TV channel's brand. As there are many different TV channels, you will want your channel to stand out from the rest (competitors), it'll help give your channel personality. Another purpose of Ident is to provide information to the audience/viewers about the channel, for example, it tells you what genre the programme are on that channel, they are used as fillers to tell what coming up next etc. It also give the audience/viewers some kind of announcement on whether they are on the right or wrong channel etc.
Creating an exciting ident is a way for the TV channels to create bigger audience and increase their viewing figures. For example, if somebody don't usually watch that channel, their ident could grab the attention of their new potential viewers.
Disney Channel:
The main purpose of this ident is to inform the target audience with what going to be shown in the summer which make it a seasonal ident/segmentation.
The voiceover tell the audience of what programmes what are coming up soon etc. The voiceover will help influence the audience to watch the programmes by announcing the times and dates of the programmes, this keep the audience aware of the scheduling which can help advertise the channel and the programmes more.
They have use bright colours such as yellow, green and blue as it attracts the audiences attention more. The colour yellow symbolize joy and happiness. The age range of the audience would be between 6 - 12 with both genders. This ident also features the iconic Disney mickey logo which is internationally recognised. Most children and adults all over the world would recognize the Disney logo. This create brand loyalty as they also use their popular characters to introduce what coming next/soon, this helps the younger fans to identify with the channel.
This is both information-led and entertainment-led as they're informing their target audience with what is coming on soon and also entertaining the audience by possibly showing their favorite/most known characters to introduce it. They presented "Funny Friday" which showed that these upcoming episodes will be shown on Friday which linked scheduling, it's telling you to come to this channel in order to watch these new episodes on Friday.
Film 4:
This ident show an hotel's corridor, then it's start to strip down each floor quite fast, it also show the Film4 logo being created. This ident could attract the viewers because it's mysterious as you don't know what is going to happen at the end, this would make more people to stay and watch to see the final outcome. The time this ident lasted was 30 seconds, it was like a mini-movie. As this ident gives an action/thriller sort of scene, you could tell the target audience would be for mainly young adults and above (16+). There is no scheduling in this ident as it doesn't tell what is coming up next or what is coming to the channel soon unlike the Disney Channel's ident example, The tempo is fast pace which fit with the fast movement.
The purpose of this ident is Channel's Identity and Branding. An ident must include the channel's logo otherwise people would not know what channel it is and it would not be considered as an ident. An ident is a moving image or logo that represent a brand which usually shown before a TV show or film. They usually last 10 to 30 seconds long. This ident provide information to the audience/viewers about Film 4, Film 4 usually have themed nights where a number of films focus on one genre so when this ident is shown before a programme, the programme coming next is likely to be thriller or action etc. You could tell it's thriller or also horror (less likely) because of the music in the background and the colour of the logo. The colour of the logo is red which is the colour of fire and blood, this colour red symbolize danger as you can see the fire suddenly comes out of nowhere. I would say this ident is entertainment-led because it grabbed the audience's attention however the ident can give the information of the genre of film that is coming up next.
Channel 4:
This ident is an example of high density of information. Density of Information is the amount of information within an TV channel's ident, things such as programme time/dates etc. It means how much information is given during the ident. It help the viewers to learn about the channel when the ident is being shown which informs the viewer about what the channel has to offer. Throughout this 44 seconds ident, there was a lot of different bright and lively colours, the visuals and sound helped create a mysterious tone. The tempo is between slow and medium, we could see the ident is set in the street in Tokyo, Japan as we could see Japanese writing throughout the ident.
At 0:15 it start to reveal the logo of the TV channel as you'll see levitating objects (Channel 4) although you may start to realize it is forming a logo at 0:30, the logo is fully revealed at 0:35 as you'll see the iconic recognisable logo '4' which is the brand for Channel 4.
As the Channel 4's Tokyo ident is set in a night time, that information indicates of what time of day it is as this ident is intended to be used at a particular time of day which linked to information-led. This ident only broadcast in the evenings, so this help the audience know what time of programme is shown at certain times of the day. This ident also suggest that this British TV channel broadcasts multinational cultural shows as this ident is set in Tokyo, Japan. This allow Channel 4 appeal to more target audience in the world.
Due to watershed, there are strict rules about what can be shown on TV before the 9pm in order to protect children from harmful material, this ident could suggest that they're warning the audience about the programmes they're about to show as they could contain violence, strong language, sexual scenes etc. Although the target audience for this ident could be for all ages as adults and children may find this ident fun and entertaining because of the creative ideas was used, this also linked to entertainment-led.
BBC 3:
When TV channels want to create a new look, they might want to change their logo, name etc. There many reasons why they may want to re-brand, maybe they want to appeal to certain target audience or keep up with the time period etc. If there is a change in the branding, identity or even the types of programmes a specific television channel shows, idents can be used to symbolise a change in such things to the audience because idents can be reasonably quickly made to represent the new identity. For example, In January 2016, BBC Three rebranded themselves as the television channel moved to online.
They have chosen pink as their colour scheme as it's a more standout colour and as there many different TV channels out there, the colour pink is sort of rare and original. The colour pink is a perfect fit for BBC 3 as their target audience is 16 to 34, the pink symbolize youthful, fun, and exciting. This is sort of information-led as this is to let the audience know they have re-branded themselves and move to online.
BBC 1:
This ident showed the fans/crowd at a football match, they all stand up and wave a different colour banners in a circle pattern. The ident was introduced for use during the 2010 FIFA World Cup. This is another example of segmentation ident. It has subsequently been used for other football themed programming such as 'Match of the Day'.Once this ident is seen by the audience, the ident will suggest that they are about to watch football or other sport-related programmes etc.
The BBC One's logo is positioned in the middle of the screen to grab the attention of the audience. It also positioned in the middle to remind the audience of the channel they are on and what they're about to watch. You'll noticed the colour red which is BBC 1's branding, the colour red was used as a banner and confetti to represent BBC 1, you'll also noticed the banners formed a circle which link to BBC very first ident. As circle/globe was the main theme of the BBC's idents, the circle is a link to the classic globe icon used since 1963. They are a part of the channel's heritage, as well as the symbol of unity, in the way the channel brings people together.
The purpose of this ident is marketing purposes. By creating an ident, a television channel can then place these at the starts and ends of television programmes, as well as during the advert breaks. This is a marketing technique that can be used by television channels to help remind the audience about what channel they are watching and to advertise the identity and branding of the channel to their current audience.
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