Mood Board

Working to a Brief: Task 1B & 1C

Contractual Brief

A contractual brief is where a media company is employed by the client after they signs an agreement to complete a project within a certain time and for a certain fee. It also set specific guidelines which the company must follow.

Advantage: Client can be fully sure their product will be done for when they need it.

Disadvantage: If the company don't do what the agreement says or missed the deadline, they could get sued as the contract is breached which result your company having bad reputation. Which is why you need to read the contract carefully before signing it

Contractual Example

Tender Brief

This is where a client will advertise their brief that it want something doing, this then leave different multiple production companies to come and pitch to the client. The pitches will include the budget and the proposal on what they can offer. The client will then pick the best proposal and offer the job to that production company for the product to be made.

Advantage: The client get to have lots of option to choose, they get to see different ideas.

Disadvantage: The production company may not get chosen by the client even though they could have spent a lot of time doing and making the product. While the client is listening to each proposal, the client may not get the important information which leave them hiring a production company that is might not be right for the product.

Negotiated Brief

This is when two or more companies come together to negotiate ideas about a project. When negotiating through the contract, they don't stop discussing until they both have an agreement. This can allow new ideas to come to the project.

Advantage: The brief allow new ideas to the project which could make the product more successful.

Disadvantage: Negotiating can cause conflicting ideas which could waste both client and company's time. They both have to agree for them to continue complete the product.

Formal Brief

Similar to Contractual Brief, whereas it's a contract that lays down all the rules and relegations for the company to follow, it specify what the client would like the company to do. It only tell you information that is needed for the project.

Advantage: The brief will only contain the information that the production company/worker need to complete the task. It'll be very detailed and professional.

Disadvantage: The brief may contain a lot of information that is not needed and once you have signed the brief, you can not try re-negotiate any of the terms and conditions etc. As the brief is not always legally binding, if there are any extra information or changes, there will be need to be negotiations which can be time-consuming.

Commission Brief

A brief where a large company will employ/hire an independent company to create and produce the product. The brief will be negotiated between the two companies, not the usual between the company and client. They'll pay the independent company for making the product.

Advantage: Large company don't have to do the hard work and they will still receive the money.

Disadvantage: As the brief is not negotiated with the client, the product may not be up to client's standard.

Commission Example

Competition Brief

A client put their brief out open so it can be assessed by different companies/workers if they decide to enter the competition. Once they've finished, the client can judge which company/worker has the best project and will decide whether to publish it.

Advantage: Client have multiple companies producing their product and they only has pay one production company as the winner. Sometime they don't even have to pay the winner at all.

Disadvantage: Companies/Workers may lose confidence as they've missed out on potential work and money. They've also wasted production time and money.

Competition Example

Informal Brief

This brief is not documented and usually verbal. It's where the client and the company discuss the requirements for the product they're making. This doesn't usually include a contract or written document.

Advantage: Able to understand what the client want and should able to complete the project to the client's standards easily. Also allows people to be more creative as there isn't any guideline to follow. It'll be more stress free.

Disadvantage: There isn't any contract or document to prove anything meaning the client could easily fail to pay the worker/production company etc.

Co-Operative Brief

This brief is when multiple companies are hired to create a product. For example, one company will deal with the filming of the product while the other company will deal with post-production (editing) etc.

Advantage: Each of the companies hired will be specialised in the specific field during the making of the product, this can make all the aspects of the project be done to the best of its abilities. This allow to add more creativeness and ideas to the product. Making of the product may be less time-consuming as there are more companies working together rather than just one company working by themselves.

Disadvantage: Co-Operative brief can lead to disagreements and conflict in the ideas being given by each of the different media companies that have been employed by the client as they may not agree on the ideas of the other.

Co-Operative Example

Working to a Brief: Task 1A

Pong

Young Empire's Vlog

Task 3C

 

For Q4: There are some similarities into these suite of ident ,for example the music channels are entertainment led. BBC1 and Channel 4 have similarities with their content and the use of watershed.