Easter

Amendments to proposed final product

As we had our meeting with our client, David Pearson. As the client want us to produce CTK (Christ The King) a suite of idents to help promote CTK to prospective students, we had to discuss and have a agreement on the product such as the theme, the tone, the brand identify for CTK etc.

For example, we negotiated with the client about creating an seasonal suite of ident, we felt it won't be effective when promoting CTK to students who would like to come to CTK. We discussed and we reached to an agreement where we will produce 4 different idents with the same theme (continuity). When we were discussing, there was some new ideas to the project which could make the product more successful.

It is important to discuss the brief with the client as it will allows us to understand better on what the client desires. Not talking to the client would be impossible to understand fully on what the production must contain, this could produce a product wrong which results wasting money and time.


Constraints (legal, ethical, regulatory) *Calvin's Part*

While producing the product (suite of idents), we need to be careful with Copyright. Copyright is an automatic right that protects a piece of written and recorded work from being copied, stolen or used by anyone else without the copyright owner's permission. We cannot use any material found on the internet unless the owner gives permission for us to use. If we didn't get the permission to use materials which was found on the internet, our content can get taken down and we could get sued especially if we made money out of it. Not only us could get sued, also our client's organisation could get sued too and then we both would have to pay a huge amount of money. This could lead our company into having a bad reputation, this could mean nobody may want to work with us again which could results our company getting shutdown. (Bad Reputation > Company could get shutdown > No job > No money > No money to pay for your house bills > Homeless).

For example, if we're going include a soundtrack for the suite of idents from YouTube, I will have be aware of copyright, the owners can choose to grant permission for others to use their work. Usually we will have to make a payment for the right to use the material after we write to the copyright holder and ask for permission.
We also need permission to shoot in different location. To be able to shoot in different locations, we will need to ask for a permit from the Council as it's their property. It's very important that we will need a location release form to be signed otherwise the owners of the location we chose to film in could decide that they don't want us to use footage of their location.

Contributions to a project briefs

My idea is that I thought it would be a good to promote the school as a place that young people can come study and feel safe at Christ the King. I also made a mood board for my idea so people can see my vision. For my idea's theme I haven chosen 'Diversity'. As our target audience is 15-19 years old and aimed at both gender, we need to make sure that it suitable for the audience.

I am going to be the editor and assistant director for this project brief because I believe it is best suited to him out of our group as I had experience and passion for video editing. I also used different types of video editing software at home such as Sony Vegas Pro, Adobe After Effects, Cinema 4D etc. Which can be very useful when we are in the post-production of producing the suite of idents.

As my role is assistant director, the role of an assistant director includes tracking daily progress against the filming production schedule, preparing daily call sheets, checking cast and crew, and maintaining order on the set or location. They also have to take care of the health and safety of the crew.