Treatment

Theme: Diversity and Lifestyle

The reason we chose Lifestyle and Diversity as our theme for the suite of idents. As student at CTK we discovered that CTK is more than education and great results, it's about the culture of CTK, such as ethnic group and how people values of the school. We also chose Diversity as the school welcome all different type of gender, race/ethnicity, language, disability/ability, social class and religion etc. This is to show that we are a safe and welcoming place for prospective students to come and study to succeed they want in life. It's also to show that we are against discrimination.

Idea 1: Art
Idea 2: Media students (green screen room, mac room etc.)
Idea 3: Enrichment/Community Day (Dance/Fashion Show)
Idea 4: Sport

Tone: Lively, Energetic and Vibrant
Brand Identity: Purple (Logo of CTK + purple means independence and devotion)


Ident 1: Art (Purple pencil)

Quick establishing shot of the art classroom, everything is black and white. Talent is drawing a peacock, the talent then pick up a glowing purple colouring pencil (only thing that isn't black and white). The talent then finished their drawing with the purple pencil, the drawing (peacock) becomes colourful and the colours start to expand from the drawing to different aspects of the room. The room start to light up and things were coming alive. Everything in the room comes to colours. Then dolly out shot of the talent and end it with CTK TV logo with the ‘Up Next’ bumper to let the viewers know what programme is about to come up next.


Ident 2: CTK Oscars (Purple dress/costume)

A quick establishing shot of the green screen room with all the camera and lighting equipment etc. A talent (model) is posing in their purple dress while the camera man is taking pictures. Everything is black and white except the purple dress. As the camera flash, the purple dress light up and colours start to appear and expand. The room start to light up and things were coming alive. Everything in the room comes to colours including the camera man. Then dolly out shot of the talent and end it with CTK TV logo with the ‘Up Next’ bumper to let the viewers know what programme is about to come up next.


Ident 3: Dance/Fashion Show (Purple outfit)

A quick establishing shot of the hall where the dance/fashion dance located with crowds while everything is black and white. Talents walk in on the runway (one talent is the only one who wearing an purple outfit). They all start to dance as the one talent in the purple outfit lead. Colours start to appear and expand as the purple outfit start to light up. The crowd starting to come alive as well as lively colours. The hall start to light up and different aspects of the hall comes to colours. Then dolly out shot of the talents dancing and end it with CTK TV logo with the ‘Up Next’ bumper to let the viewers know what programme is about to come up next.


Ident 4: Sports (Purple football)

Quick establishing shot of the sport hall/field (Everything is black and white). Goalkeeper into a ready stance position while Player is dribbling down the hall/field with the purple ball. Player shoot the ball towards the net and the purple ball start to light up. As soon the ball hit the net, colours start to appear and expand. The hall/field start to light up and things were coming alive. Everything in the hall/field comes to colour. The player then celebrates and we end the ident with a dolly out shot. The CTK TV logo will appear with the ‘Up Next’ bumper to let the viewers know what programme is about to come up next.