Design

CTK's Original Logo

CTK Ident Logo Mock-up 1

This is the process of making the CTK's channel logo. You could see I have kept the logo and turned it into 3D (three-dimensional). We felt the original logo is sophisticated and really formal so we decided to turn it into 3D to make it less formal and more abstract so it suit better for our target audience + the original purple colour seems a bit dull so we decided to make it brighter and lively. This is the process of the first attempt.

This is the first attempt, I thought there should be text so it can help people recognise the logo/channel better. As we re-branded the logo, we need to let people know we're still CTK Channel. I turn the logo sideway so we slightly feel the abstractness. I'm going to add the text 'CHRIST THE KING' and keep the same font so it'll still be recognisable and keep the brand identity.

This is the second attempt. I added the text 'CHRIST THE KING' on the front of the logo. I also use similar font so it's still recognisable. I will need to add the word 'TV', maybe on the top right corner next to the logo so people will know it's an ident, not an advert (CTK TV). I will need to be careful with the typography because if they're not clear enough for the audience to see, there will be complaints and the audience can easily become annoyed and won't ever return to that TV channel.

This is the third attempt, you can see I have change the angle of logo but kept the 3D logo. I prefer the other design than this one because I felt that it was more abstract than this design, I think some people won't able to tell if the logo 3D. Although it's straight and similar to the original logo, we wanted go for more abstract-looking which is the first design, where we can see the logo sideway.

We were thinking of doing animation in our suite of idents, this is just a little test with the CTK logo I made with CINEMA 4D. If we're going with animation, I will need to watch couple tutorials on how make animation fit with the environment otherwise it going to look completely fake and uncomfortable as if it was made by children. It will be unlikely for us to use animation for the suite of idents as I don't really have that knowledge of animation yet.