I did two quick animatic for two of our four idents so people can see our vision for CTK's suite of idents. The soundtrack is not final as we're still looking for the right one, this soundtrack doesn't quite fit with the suite of ident. Our soundtrack will be the same throughout the suite of idents so it will keep our consistenty better. You can see our consistency are the colour isolation, we isolate the colour as it is our branding colour for CTK.
Tuesday, 25 April 2017
Tuesday, 18 April 2017
Treatment
Theme: Diversity and Lifestyle
The reason we chose Lifestyle and Diversity as our theme for the suite of idents. As student at CTK we discovered that CTK is more than education and great results, it's about the culture of CTK, such as ethnic group and how people values of the school. We also chose Diversity as the school welcome all different type of gender, race/ethnicity, language, disability/ability, social class and religion etc. This is to show that we are a safe and welcoming place for prospective students to come and study to succeed they want in life. It's also to show that we are against discrimination.
Idea 1: Art
Idea 2: Media students (green screen room, mac room etc.)
Idea 3: Enrichment/Community Day (Dance/Fashion Show)
Idea 4: Sport
Tone: Lively, Energetic and Vibrant
Brand Identity: Purple (Logo of CTK + purple means independence and devotion)
Ident 1: Art (Purple pencil)
Quick establishing shot of the art classroom, everything is black and white. Talent is drawing a peacock, the talent then pick up a glowing purple colouring pencil (only thing that isn't black and white). The talent then finished their drawing with the purple pencil, the drawing (peacock) becomes colourful and the colours start to expand from the drawing to different aspects of the room. The room start to light up and things were coming alive. Everything in the room comes to colours. Then dolly out shot of the talent and end it with CTK TV logo with the ‘Up Next’ bumper to let the viewers know what programme is about to come up next.
Ident 2: CTK Oscars (Purple dress/costume)
A quick establishing shot of the green screen room with all the camera and lighting equipment etc. A talent (model) is posing in their purple dress while the camera man is taking pictures. Everything is black and white except the purple dress. As the camera flash, the purple dress light up and colours start to appear and expand. The room start to light up and things were coming alive. Everything in the room comes to colours including the camera man. Then dolly out shot of the talent and end it with CTK TV logo with the ‘Up Next’ bumper to let the viewers know what programme is about to come up next.
Ident 3: Dance/Fashion Show (Purple outfit)
A quick establishing shot of the hall where the dance/fashion dance located with crowds while everything is black and white. Talents walk in on the runway (one talent is the only one who wearing an purple outfit). They all start to dance as the one talent in the purple outfit lead. Colours start to appear and expand as the purple outfit start to light up. The crowd starting to come alive as well as lively colours. The hall start to light up and different aspects of the hall comes to colours. Then dolly out shot of the talents dancing and end it with CTK TV logo with the ‘Up Next’ bumper to let the viewers know what programme is about to come up next.
Ident 4: Sports (Purple football)
Quick establishing shot of the sport hall/field (Everything is black and white). Goalkeeper into a ready stance position while Player is dribbling down the hall/field with the purple ball. Player shoot the ball towards the net and the purple ball start to light up. As soon the ball hit the net, colours start to appear and expand. The hall/field start to light up and things were coming alive. Everything in the hall/field comes to colour. The player then celebrates and we end the ident with a dolly out shot. The CTK TV logo will appear with the ‘Up Next’ bumper to let the viewers know what programme is about to come up next.
The reason we chose Lifestyle and Diversity as our theme for the suite of idents. As student at CTK we discovered that CTK is more than education and great results, it's about the culture of CTK, such as ethnic group and how people values of the school. We also chose Diversity as the school welcome all different type of gender, race/ethnicity, language, disability/ability, social class and religion etc. This is to show that we are a safe and welcoming place for prospective students to come and study to succeed they want in life. It's also to show that we are against discrimination.
Idea 1: Art
Idea 2: Media students (green screen room, mac room etc.)
Idea 3: Enrichment/Community Day (Dance/Fashion Show)
Idea 4: Sport
Tone: Lively, Energetic and Vibrant
Brand Identity: Purple (Logo of CTK + purple means independence and devotion)
Ident 1: Art (Purple pencil)
Quick establishing shot of the art classroom, everything is black and white. Talent is drawing a peacock, the talent then pick up a glowing purple colouring pencil (only thing that isn't black and white). The talent then finished their drawing with the purple pencil, the drawing (peacock) becomes colourful and the colours start to expand from the drawing to different aspects of the room. The room start to light up and things were coming alive. Everything in the room comes to colours. Then dolly out shot of the talent and end it with CTK TV logo with the ‘Up Next’ bumper to let the viewers know what programme is about to come up next.
Ident 2: CTK Oscars (Purple dress/costume)
A quick establishing shot of the green screen room with all the camera and lighting equipment etc. A talent (model) is posing in their purple dress while the camera man is taking pictures. Everything is black and white except the purple dress. As the camera flash, the purple dress light up and colours start to appear and expand. The room start to light up and things were coming alive. Everything in the room comes to colours including the camera man. Then dolly out shot of the talent and end it with CTK TV logo with the ‘Up Next’ bumper to let the viewers know what programme is about to come up next.
Ident 3: Dance/Fashion Show (Purple outfit)
A quick establishing shot of the hall where the dance/fashion dance located with crowds while everything is black and white. Talents walk in on the runway (one talent is the only one who wearing an purple outfit). They all start to dance as the one talent in the purple outfit lead. Colours start to appear and expand as the purple outfit start to light up. The crowd starting to come alive as well as lively colours. The hall start to light up and different aspects of the hall comes to colours. Then dolly out shot of the talents dancing and end it with CTK TV logo with the ‘Up Next’ bumper to let the viewers know what programme is about to come up next.
Ident 4: Sports (Purple football)
Quick establishing shot of the sport hall/field (Everything is black and white). Goalkeeper into a ready stance position while Player is dribbling down the hall/field with the purple ball. Player shoot the ball towards the net and the purple ball start to light up. As soon the ball hit the net, colours start to appear and expand. The hall/field start to light up and things were coming alive. Everything in the hall/field comes to colour. The player then celebrates and we end the ident with a dolly out shot. The CTK TV logo will appear with the ‘Up Next’ bumper to let the viewers know what programme is about to come up next.
Easter
Amendments to proposed final product
As we had our meeting with our client, David Pearson. As the client want us to produce CTK (Christ The King) a suite of idents to help promote CTK to prospective students, we had to discuss and have a agreement on the product such as the theme, the tone, the brand identify for CTK etc.
For example, we negotiated with the client about creating an seasonal suite of ident, we felt it won't be effective when promoting CTK to students who would like to come to CTK. We discussed and we reached to an agreement where we will produce 4 different idents with the same theme (continuity). When we were discussing, there was some new ideas to the project which could make the product more successful.
It is important to discuss the brief with the client as it will allows us to understand better on what the client desires. Not talking to the client would be impossible to understand fully on what the production must contain, this could produce a product wrong which results wasting money and time.
Constraints (legal, ethical, regulatory) *Calvin's Part*
Constraints (legal, ethical, regulatory) *Calvin's Part*
While producing the product (suite of idents), we need to be careful with Copyright. Copyright is an automatic right that protects a piece of written and recorded work from being copied, stolen or used by anyone else without the copyright owner's permission. We cannot use any material found on the internet unless the owner gives permission for us to use. If we didn't get the permission to use materials which was found on the internet, our content can get taken down and we could get sued especially if we made money out of it. Not only us could get sued, also our client's organisation could get sued too and then we both would have to pay a huge amount of money. This could lead our company into having a bad reputation, this could mean nobody may want to work with us again which could results our company getting shutdown. (Bad Reputation > Company could get shutdown > No job > No money > No money to pay for your house bills > Homeless).
For example, if we're going include a soundtrack for the suite of idents from YouTube, I will have be aware of copyright, the owners can choose to grant permission for others to use their work. Usually we will have to make a payment for the right to use the material after we write to the copyright holder and ask for permission.
We also need permission to shoot in different location. To be able to shoot in different locations, we will need to ask for a permit from the Council as it's their property. It's very important that we will need a location release form to be signed otherwise the owners of the location we chose to film in could decide that they don't want us to use footage of their location.
For example, if we're going include a soundtrack for the suite of idents from YouTube, I will have be aware of copyright, the owners can choose to grant permission for others to use their work. Usually we will have to make a payment for the right to use the material after we write to the copyright holder and ask for permission.
We also need permission to shoot in different location. To be able to shoot in different locations, we will need to ask for a permit from the Council as it's their property. It's very important that we will need a location release form to be signed otherwise the owners of the location we chose to film in could decide that they don't want us to use footage of their location.
Contributions to a project briefs
My idea is that I thought it would be a good to promote the school as a place that young people can come study and feel safe at Christ the King. I also made a mood board for my idea so people can see my vision. For my idea's theme I haven chosen 'Diversity'. As our target audience is 15-19 years old and aimed at both gender, we need to make sure that it suitable for the audience.
I am going to be the editor and assistant director for this project brief because I believe it is best suited to him out of our group as I had experience and passion for video editing. I also used different types of video editing software at home such as Sony Vegas Pro, Adobe After Effects, Cinema 4D etc. Which can be very useful when we are in the post-production of producing the suite of idents.
As my role is assistant director, the role of an assistant director includes tracking daily progress against the filming production schedule, preparing daily call sheets, checking cast and crew, and maintaining order on the set or location. They also have to take care of the health and safety of the crew.
Design
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| CTK's Original Logo |
CTK Ident Logo Mock-up 1
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| This is the process of making the CTK's channel logo. You could see I have kept the logo and turned it into 3D (three-dimensional). We felt the original logo is sophisticated and really formal so we decided to turn it into 3D to make it less formal and more abstract so it suit better for our target audience + the original purple colour seems a bit dull so we decided to make it brighter and lively. This is the process of the first attempt. |
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| This is the first attempt, I thought there should be text so it can help people recognise the logo/channel better. As we re-branded the logo, we need to let people know we're still CTK Channel. I turn the logo sideway so we slightly feel the abstractness. I'm going to add the text 'CHRIST THE KING' and keep the same font so it'll still be recognisable and keep the brand identity. |
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This is the second attempt. I added the text 'CHRIST THE KING' on the front of the logo. I also use similar font so it's still recognisable. I will need to add the word 'TV', maybe on the top right corner next to the logo so people will know it's an ident, not an advert (CTK TV). I will need to be careful with the typography because if they're not clear enough for the audience to see, there will be complaints and the audience can easily become annoyed and won't ever return to that TV channel. |
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This is the third attempt, you can see I have change the angle of logo but kept the 3D logo. I prefer the other design than this one because I felt that it was more abstract than this design, I think some people won't able to tell if the logo 3D. Although it's straight and similar to the original logo, we wanted go for more abstract-looking which is the first design, where we can see the logo sideway. |
We were thinking of doing animation in our suite of idents, this is just a little test with the CTK logo I made with CINEMA 4D. If we're going with animation, I will need to watch couple tutorials on how make animation fit with the environment otherwise it going to look completely fake and uncomfortable as if it was made by children. It will be unlikely for us to use animation for the suite of idents as I don't really have that knowledge of animation yet.