Task 3A

We have decided to re-brand Kiss FM and we will be aiming to re-brand the channel with the theme of dance and rhythm because we feel that it relates to the channel's identity which is known for playing popular music and possibly broaden their audience as we plan to appeal it to kids aged 12-15 .We will be doing this because we have a space in the market for it. Our theme is Rhythm and Dance.

KISS Ident 1: Roopa



This ident include a boy listening to music with his headphones, as he like listening to music he doesen't like anyone interrupting him while listening to his music.Then it cut to the Kiss logo with music playing.

KISS Ident 2: Maya



This ident include two people dancing to music with their headphones on, you could hear a voiceover which introduces what's coming up next (scheduling). While the actors was dancing, the logo appeared in the bottom right corner. Then it cut to the logo with some visual effects to make it look creative and to stands out.

KISS Ident 3: Calvin



This ident include a dance battle between children, which fit our theme Rhythm and Dance. Kiss logo is then shown at the end.

KISS Ident 4: Shanee



This ident is animated and doesn't fit with our theme or brand loyalty because it doesn't look like it was created for music channel.

Continuity of Design - For our suite of Idents, our continuity of design was not very strong as our theme and tone was not consistence throughout our suite of idents. When creating an suite of ident, you need to consider the continuity which means that the same theme is used within the suite because this allows for the audience to understand that is a basically a group of ident that have been created for the purpose of re branding the channel.

Theme - Our theme is rhythm and dance but it wasn't consistent throughout the suite of Ident as the theme and tone did not come across strongly.

Brand Identity - Our brand identity is the logo and the colour purple that was shown in two idents. We have really not created any brand loyalty because the idents are very different, for example, the first and third idents are dancing, the second ident is about comfort and self control and the fourth ident is an animation ident.

Appeal to Target Audience - I think it would not appeal to the target audience as it is not consistent throughout the suite of Ident as the theme and tone did not come across strongly. We couldn't appeal to the audience in our suite of ident because it didn't have a theme and brand identify which would make the audience confused because it needs to be clear and be able to convey a message to an non visual audience.

We have not used the same colour because we had not discussed in this detail before we made these idents because we made it as individual then came together in the group. If we had used the same colours, it would create continuity which means the same theme because you can't tell that this is a suite of ident when you watch them all together. When you watch the first and third ident,you can understand that they are the same theme and same tone.