Wednesday, 29 March 2017
Tuesday, 28 March 2017
Working to a Brief: Task 1B & 1C
Contractual Brief
Tender Brief
This is where a client will advertise their brief that it want something doing, this then leave different multiple production companies to come and pitch to the client. The pitches will include the budget and the proposal on what they can offer. The client will then pick the best proposal and offer the job to that production company for the product to be made.
Advantage: The client get to have lots of option to choose, they get to see different ideas.
Disadvantage: The production company may not get chosen by the client even though they could have spent a lot of time doing and making the product. While the client is listening to each proposal, the client may not get the important information which leave them hiring a production company that is might not be right for the product.
Negotiated Brief
This is when two or more companies come together to negotiate ideas about a project. When negotiating through the contract, they don't stop discussing until they both have an agreement. This can allow new ideas to come to the project.
Formal Brief
Similar to Contractual Brief, whereas it's a contract that lays down all the rules and relegations for the company to follow, it specify what the client would like the company to do. It only tell you information that is needed for the project.
Commission Brief
A brief where a large company will employ/hire an independent company to create and produce the product. The brief will be negotiated between the two companies, not the usual between the company and client. They'll pay the independent company for making the product.
Competition Brief
A client put their brief out open so it can be assessed by different companies/workers if they decide to enter the competition. Once they've finished, the client can judge which company/worker has the best project and will decide whether to publish it.
Informal Brief
This brief is not documented and usually verbal. It's where the client and the company discuss the requirements for the product they're making. This doesn't usually include a contract or written document.
Co-Operative Brief
A contractual brief is where a media company is employed by the client after they signs an agreement to complete a project within a certain time and for a certain fee. It also set specific guidelines which the company must follow.
Advantage: Client can be fully sure their product will be done for when they need it.
Disadvantage: If the company don't do what the agreement says or missed the deadline, they could get sued as the contract is breached which result your company having bad reputation. Which is why you need to read the contract carefully before signing it
Advantage: Client can be fully sure their product will be done for when they need it.
Disadvantage: If the company don't do what the agreement says or missed the deadline, they could get sued as the contract is breached which result your company having bad reputation. Which is why you need to read the contract carefully before signing it
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| Contractual Example |
Tender Brief
This is where a client will advertise their brief that it want something doing, this then leave different multiple production companies to come and pitch to the client. The pitches will include the budget and the proposal on what they can offer. The client will then pick the best proposal and offer the job to that production company for the product to be made.
Advantage: The client get to have lots of option to choose, they get to see different ideas.
Disadvantage: The production company may not get chosen by the client even though they could have spent a lot of time doing and making the product. While the client is listening to each proposal, the client may not get the important information which leave them hiring a production company that is might not be right for the product.
Negotiated Brief
This is when two or more companies come together to negotiate ideas about a project. When negotiating through the contract, they don't stop discussing until they both have an agreement. This can allow new ideas to come to the project.
Advantage: The brief allow new ideas to the project which could make the product more successful.
Disadvantage: Negotiating can cause conflicting ideas which could waste both client and company's time. They both have to agree for them to continue complete the product.
Formal Brief
Similar to Contractual Brief, whereas it's a contract that lays down all the rules and relegations for the company to follow, it specify what the client would like the company to do. It only tell you information that is needed for the project.
Advantage: The brief will only contain the information that the production company/worker need to complete the task. It'll be very detailed and professional.
Disadvantage: The brief may contain a lot of information that is not needed and once you have signed the brief, you can not try re-negotiate any of the terms and conditions etc. As the brief is not always legally binding, if there are any extra information or changes, there will be need to be negotiations which can be time-consuming.
Commission Brief
A brief where a large company will employ/hire an independent company to create and produce the product. The brief will be negotiated between the two companies, not the usual between the company and client. They'll pay the independent company for making the product.
Advantage: Large company don't have to do the hard work and they will still receive the money.
Disadvantage: As the brief is not negotiated with the client, the product may not be up to client's standard.
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| Commission Example |
Competition Brief
A client put their brief out open so it can be assessed by different companies/workers if they decide to enter the competition. Once they've finished, the client can judge which company/worker has the best project and will decide whether to publish it.
Advantage: Client have multiple companies producing their product and they only has pay one production company as the winner. Sometime they don't even have to pay the winner at all.
Disadvantage: Companies/Workers may lose confidence as they've missed out on potential work and money. They've also wasted production time and money.
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| Competition Example |
Informal Brief
This brief is not documented and usually verbal. It's where the client and the company discuss the requirements for the product they're making. This doesn't usually include a contract or written document.
Advantage: Able to understand what the client want and should able to complete the project to the client's standards easily. Also allows people to be more creative as there isn't any guideline to follow. It'll be more stress free.
Disadvantage: There isn't any contract or document to prove anything meaning the client could easily fail to pay the worker/production company etc.
Co-Operative Brief
This brief is when multiple companies are hired to create a product. For example, one company will deal with the filming of the product while the other company will deal with post-production (editing) etc.
Advantage: Each of the companies hired will be specialised in the specific field during the making of the product, this can make all the aspects of the project be done to the best of its abilities. This allow to add more creativeness and ideas to the product. Making of the product may be less time-consuming as there are more companies working together rather than just one company working by themselves.
Disadvantage: Co-Operative brief can lead to disagreements and conflict in the ideas being given by each of the different media companies that have been employed by the client as they may not agree on the ideas of the other.
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| Co-Operative Example |
Monday, 20 March 2017
Tuesday, 14 March 2017
Monday, 6 March 2017
Task 3C
Tuesday, 7 February 2017
Task 3b: Analysis of Suite of Idents
What is a Suite of Idents?
A suite of idents is a small group of different idents that all have the same/similar theme which links together (this help create brand identity). When a TV channel decides to create a new ident, they don't just make one, they make a suite. Having a suite of idents instead of just one ident provides different variety and interest for the audience, it will help them to appeal their channel's target audience and entertain the viewers to stay on their channel.
MTV Classic's Suite of Idents:
What is the theme of the suite?
How/why the theme appeals to the viewers?
The theme appeal to the viewer by creating a nostalgic/evocative tone for the audience, you could see retro/old-fashioned objects such as CD, boombox, dance outfit and MP3 stereo player which could bring nostalgic feeling to the audience. As the channel aims to broadcast all of MTV’s shows and music videos from the last 35 years, the retro-theme seems a perfect fit. The ident suite is creative as it takes the audience from the past to the future by making outdated items become alive and futuristic, this give subtle hints that the channel will be playing old and new music. At 0:25, the third ident was very colourful and creative and also dramatic. There was some 3D shapes flying about in the room like the character is playing in a video-game/cyberspace world. That ident could suggested that the channel is for young people because of the technology and gaming theme and the electronic music was being used.
How effective the design of the suite is (Typography, Pace, Density of Information, Brand Identity)
The pace was very fast especially with the beat music which is effective because the sound goes really well with the visuals on screen. It uses a fast pace to keep people interested in the ident and to draw them in. The idents was very creative and interesting because its doing what its supposed to which is brand the channel and maintain their audience interest. They also kept their same logo in the middle of the screen through this suite of Ident at the end of each ident. There wasn't really information on the screen except their logo to inform the viewers what channel they're on, the purpose of the idents was entertain to the viewers to stay on their channel and to brand the channel.
Duration of each ident lasts?
They usually last around 12 seconds each ident.
A suite of idents is a small group of different idents that all have the same/similar theme which links together (this help create brand identity). When a TV channel decides to create a new ident, they don't just make one, they make a suite. Having a suite of idents instead of just one ident provides different variety and interest for the audience, it will help them to appeal their channel's target audience and entertain the viewers to stay on their channel.
MTV Classic's Suite of Idents:
What is the theme of the suite?
The theme of this MTV Classic's suite of idents is a mixture of animated, futuristic, innovative and retro theme. This show that the channel have a mixture of old-fashion and future/present music. The mp3 stereo and the boombox represent old school/retro and the robot and the video-game cyberspace world represent future.
How/why the theme appeals to the viewers?
The theme appeal to the viewer by creating a nostalgic/evocative tone for the audience, you could see retro/old-fashioned objects such as CD, boombox, dance outfit and MP3 stereo player which could bring nostalgic feeling to the audience. As the channel aims to broadcast all of MTV’s shows and music videos from the last 35 years, the retro-theme seems a perfect fit. The ident suite is creative as it takes the audience from the past to the future by making outdated items become alive and futuristic, this give subtle hints that the channel will be playing old and new music. At 0:25, the third ident was very colourful and creative and also dramatic. There was some 3D shapes flying about in the room like the character is playing in a video-game/cyberspace world. That ident could suggested that the channel is for young people because of the technology and gaming theme and the electronic music was being used.
Explain whether, how and why the idents are information-led or entertainment led?
What does the suite convey about the channel's Brand Identity?
How they have used the same theme in different ways to create Brand Loyalty?
This suite of idents is mainly all entertainment-led but there's slight information-led, the idents were fast-paced with the beat music as their audio, their idents reflect their music programme they broadcast on their channel. There was no information-led as there was no voiceover or text that inform the audience on what coming up next, although the type of the genre that's shown in some of the ident could be subtle hints on what type of genre music programme is coming up next. For example, in the first ident the guy was playing the electric guitar (futuristic) and is wearing a rockstar outfit which both connotes "Rock" music, so when this ident is shown it could mean Rock music genre programme is coming next after the ident. They made their idents interesting and to appeal their channel's target audience and entertain them.
How they have used the same theme in different ways to create Brand Loyalty?
This suite of ident is connecting to the older audience by bringing out the youth in them. Their brand identity is bringing thing alive and retro. Their idents were bringing outdated items alive which seems very futuristic, lively and energetic and also dramatic. As they kept the same theme (which is retro) and also their logo were shown in the middle of the screen at the end of each ident throughout the suite of ident, this creates brand loyalty. The MTV Classic's idents helps to endorse the brand of the channel by allowing the audience/viewers to become familiar with the logo and the style of the channel.
How effective the design of the suite is in communicating Visual information to a non-visual audience, appealing to a target audience; and the audience appreciating of desired tone?
I felt the design of this suite idents was very effective, it appeal to the channel's target audience in a satisfying and convincing form to make the audience stay on the channel longer and not be put off by it. Some of the ident in this suite reflect that this TV channel airs music genre programmes. They has all kind of retro/outdated items in different ident which then turn futuristic which gives us lively and energetic tone. Having a suite of ident provides variety and interest for the audience.
How effective the design of the suite is (Typography, Pace, Density of Information, Brand Identity)
The pace was very fast especially with the beat music which is effective because the sound goes really well with the visuals on screen. It uses a fast pace to keep people interested in the ident and to draw them in. The idents was very creative and interesting because its doing what its supposed to which is brand the channel and maintain their audience interest. They also kept their same logo in the middle of the screen through this suite of Ident at the end of each ident. There wasn't really information on the screen except their logo to inform the viewers what channel they're on, the purpose of the idents was entertain to the viewers to stay on their channel and to brand the channel.
Duration of each ident lasts?
They usually last around 12 seconds each ident.
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